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Stories | 05/22/25

Elsa Hosk & NA-KD – the event at AIRA

To mark the highly anticipated launch of her swimwear collection with NA-KD, Swedish supermodel and entrepreneur Elsa Hosk invited a select group of guests to an exclusive dinner at AIRA, the two-star MICHELIN restaurant in Stockholm. Tucked away in the lush surroundings of Djurgården, the location set the tone for an evening defined by intimacy, elegance, and sun-drenched inspiration.
The setting reflected the spirit of the collection: refined yet relaxed. The curated setting married breezy draping, tactile textures, and soft-toned styling with nostalgic swim silhouettes from the new line. Guests were greeted with champagne on the terrace before sitting down to a five-course summer menu, where each dish was introduced in detail – a personal, elevated experience that mirrored the thought behind each design.

A dreamy celebration of a dreamy collection

 
The dinner brought together a tight circle of friends, creatives, and press. The table buzzed with conversation about favorite pieces from the collection: ruched high-cut bikinis, off-tone greens, and shimmering bralettes. Elsa herself radiated joy as she talked guests through her design journey: one rooted in the effortless confidence of 70s seaside glamour and memories from the South of France.
So much more than a dinner, this event was a moment of connection and celebrating a vision shaped by personal nostalgia, bold femininity, and a desire to make every summer day feel like a dream.
The collection launches May 29th.
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